.png){kind=small}
AWS ACTIVATE - ACCEPTED
INTERNATIONAL TRACTION
BARNCAT APP - FLAGSHIP PRODUCT
IOS MVP - LIVE & PAYING
--- OUR MISSION
Technology that serves the horse first
Equus Manège was founded on a simple conviction: the equine industry deserves the same quality of data infrastructure that transformed human healthcare and professional sports. We build with deep domain expertise — our founder has ridden, trained, and operated horse farms for over 15 years.
We approach partnerships as technology consultants with a mission — collaborating with universities, governing bodies, nonprofits, and private entities to unlock data that improves animal welfare, advances research, and create sustainable economic value.
01
Domain-Deep Expertise
Every product decision is grounded in lived equestrian experience, not just tech-based assumptions.
02
Research-Grade Infrastructure
We build with research partnerships and longitudinal data collection in mind from day one.
03
Animal Welfare as a North Star
We measure success in improved health outcomes and industry sustainability.
04
Rapid Prototyping Culture
We find out what organizations need and build solutions quickly, demonstrating capability before asking for commitment.
--- RESEARCH & DATA
An identity layer for equine data
Our infrastructure is designed to function as a permissioned data network — enabling universities, veterinary researchers, and governing bodies to access structured, consented, longitudinal equine data for the first time.
Domain-Deep Expertise
University Partnerships
Collaborating with academic institutions is part of our core mission - bringing large longitudinal datasets to research opportunities.
Longitudinal Health Data
Barncat's user-permissioned data model enable long-term health outcome tracking across thousands of horses - a dataset that doesn't exist anywhere today.
Research-Grade Infrastructure
Governing Body Integration
Working towards API Integrations to become the connective infrastructure between consumer data and institutional oversight.
Open Research Posture
We prioritize data partnerships that advance animal welfare research, with a commitment to making findings accessible to the broader equine science community.
Animal Welfare as a North Star
.png)
--- FLAGSHIP PRODUCT
Barncat: AI horse health management
Barncat is EQM's consumer-facing application — the entry point through which we build the world's first unified equine health dataset. Live on the App Store with paying subscribers across professional trainers and dedicated horse owners.
Comprehensive Health Logging
Feed, exercise, veterinary visits, farrier care, supplements, and behavioral notes - all in one place.
AI-Powered Insights
Pattern recognition across historical data highlights early warning signals and care reminders.
Research-Ready Data Model
User-permissioned data architecture built for future research partnerships and institutional use.
--- COLLABORATION
We build with organizations that matter
EQM approaches partnerships as technology consultants — we prototype quickly, demonstrate capability, and build long-term relationships grounded in shared mission. We are actively seeking partners across three tracks.
Academic & Research
Partner with us to access structured equine data for research studies, contribute to grant applications, and co-develop evidence-based care protocols.
Governing Bodies & Nonprofits
We are seeking integration partnerships with organizations that set safety, welfare, and competition standards across the equine industry.
Technology & Product
Build on top of EQM's infrastructure — API integrations, user data partnerships, and co-development opportunities for equine-adjacent products.
--- THE TEAM
Domain expertise meets technical execution
Natalie Martin
FOUNDER, CEO
-
Equine Industry Expert
-
Pro Rider & Trainer
-
Serial Entrepreneur
Bobby Oakwood
FOUNDER
-
West Point Grad & Army Captain
-
High-Stakes Sales & Strategy
-
Product Vision
John Glass
FOUNDER
-
Lifetime Entrepreneur
-
International Business
-
Private Equity
Dr. Iyanu Odebode
FOUNDER
-
AI Solutions, Architecture, & Strategy
-
Scaling Tech from MVP - Enterprise
Autumn Bruno
ADVISOR
-
Product QA & Release Execution
-
Business Development
-
Operations
Alex Barnhill
ADVISOR
-
Applied ML & Data Engineering
-
Commercial R&D
-
DevOps & ML Infrastructure
Shannon Sabo
ADVISOR
-
Sales & Marketing
-
Graphic Design
-
Serial Entreprenuer
Stephanie Wiehe
ADVISOR
-
Product Innovation
-
Revenue Strategy & Commercial Finance
-
Growth Execution
--- WORK WITH US
Let's build something that lasts
Whether you're a researcher seeking equine data access, an organization exploring technology integration, or an investor aligned with our mission — we'd love to hear from you.
EQM is based in Cincinnati, OH and works with partners around the world.